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    Dell XPS Laptop Branding to Make a Comeback, New Models Expected to Launch at CES 2026: Report

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    Dell may be preparing to revive its XPS branding, according to a new report, just a year after retiring the name in favour of the Dell, Dell Pro, and Dell Pro Max lineup. Sources claim Dell has already showcased an updated XPS lineup during CES 2026 pre-briefings, with an announcement possible next week. While Dell has not confirmed the move, the potential comeback signals a shift from its Premium-tier strategy introduced at CES 2025.

    Dell may be preparing to revive its XPS branding, according to a new report, just a year after retiring the name in favour of the Dell, Dell Pro, and Dell Pro Max lineup. Sources claim Dell has already showcased an updated XPS lineup during CES 2026 pre-briefings, with an announcement possible next week. While Dell has not confirmed the move, the potential comeback signals a shift from its Premium-tier strategy introduced at CES 2025.
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