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    When Steve Jobs told Apple employees during a townhall: Nike sells shoes, and yet ...

    2 days ago

    Steve Jobs, upon his return to Apple in 1997, found inspiration in Nike's marketing to revitalize the brand. He emphasized that marketing should focus on values and what a company stands for, not just product specifications. Jobs believed Apple, like Nike, should connect with people's passions and their desire to change the world.
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