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    Sony to Cede Control of Bravia TVs to China’s TCL Electronics

    3 days ago

    Sony and TCL intend to set up a joint venture that will begin operations in April 2027 to produce televisions carrying the Sony and Bravia names but use TCL’s display technology, according to a statement.

    Sony and TCL intend to set up a joint venture that will begin operations in April 2027 to produce televisions carrying the Sony and Bravia names but use TCL’s display technology, according to a statement.
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