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    dailyadda

    'Only 2% of the population watches our biggest hits in theatres': Aamir

    3 hours ago

    At Waves Summit, Shah Rukh Khan and Aamir Khan advocated for more cinema screens to revitalize Indian theatrical business. However, the article argues that the core issue is a content drought, not screen scarcity, as most films fail to attract audiences despite available screens. The industry needs to invest in compelling storytelling to revive audience interest.
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