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    Hotels Shift Focus to Loyalty Programmes to Challenge AI Agents, Booking Platforms: Report

    1 day ago

    Major hotel groups have had a longstanding rivalry with online travel agencies (OTAs) over customer bookings, but a new competitor has now entered the arena. With more and more companies offering agentic artificial intelligence (AI) tools that can book a hotel online, hoteliers are reportedly intensifying efforts to win over customers.

    Major hotel groups have had a longstanding rivalry with online travel agencies (OTAs) over customer bookings, but a new competitor has now entered the arena. With more and more companies offering agentic artificial intelligence (AI) tools that can book a hotel online, hoteliers are reportedly intensifying efforts to win over customers.
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